Reflections from the Zambezi

On Tuesday 20th January 2009, Barrack Obama was inaugurated as USA's 44th President. There was much euphoria on unprecedented levels. His campaign was quite intense. The campaign team to ensure that what was considered an outsider won the elections. And win he did by a landslide margin. What lessons can be learnt from Obama's ascendancy to the American presidency? 1. Doing things differently matters. Obama used social networking sites like Facebook to appeal to an online community and a younger generation. Did it pay off? Yes it did. We must be willing to try unchartered waters in the way we do things in our work places and businesses. How many are really using the Internet for competitive and strategic advantage? Using the Internet in business you can reach the whole world at the click of a button at a far lesser cost than the print media or TV. 2. Good presentation skills matters. One that seeks to serve in public...